Ship polished, not just published
Framer makes it easy to publish. It does not make it easy to ship something polished. The difference lives in the details that no template ships with — the ones you have to add deliberately.
The checklist
Meta and Open Graph: Every page needs a title, description, and share image. A link shared to Slack or Twitter with no preview looks broken before anyone clicks.
Mobile breakpoints: Design desktop-first, but verify every breakpoint by hand. Framer's auto-layout is good, not perfect. Text overflows, images crop badly, tap targets shrink below usable size.
Performance budget: Compress every image. A hero that loads in three seconds costs you visitors before they see a single word.
Accessibility basics: Real alt text, sufficient contrast, focus states, and a logical heading order. These are not optional extras. They are the baseline.
404 and empty states: Someone will hit a broken link. Design the page they land on so it points them back home instead of into a dead end.
Analytics and consent: Wire up analytics before launch, not after. And if you serve the EU, handle consent properly from day one.
Redirects: If you are replacing an old site, map the old URLs to the new ones. Broken inbound links quietly erode the search ranking you spent years earning.
Launch is a checkpoint, not a finish line
Treat launch day as the start of iteration. The checklist gets you to a confident release. What you learn in the first two weeks tells you what to fix next.
