Portfolio / Northstar - Product Marketing System
Northstar - Product Marketing System
Client
Northstar AI
Service
Marketing Site
Year
2024
Duration
6 weeks
Overview
Pulse had a functional dashboard built by developers, not designers. Users were churning because they couldn't find what they actually needed. The founder spent three months tweaking without improving retention.
Challenges
The previous surface asked visitors to do too much interpretation. Value, proof, and conversion cues were present, but not aligned into a clear decision path.
Outcome
The resulting system made the product feel more cohesive and more credible. It gave the team a cleaner structure for future campaigns instead of a one-off page redesign.
Got something worth building?
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