Brand Design MVP Product Design
Pulse - Analytics Dashboard
Turning a cluttered finance experience into a product that feels clearer, more trustworthy, and easier to use.
Portfolio / Project details
Northstar - Product Marketing System
UI/UX Design Brand Design
Client
Northstar AI
Industry
Marketing Site
Year
2024
Timeline
6 weeks
Overview
Pulse had a functional dashboard built by developers, not designers. Users were churning because they couldn't find what they actually needed. The founder spent three months tweaking without improving retention.
Challenges
The previous surface asked visitors to do too much interpretation. Value, proof, and conversion cues were present, but not aligned into a clear decision path.
Outcome
The resulting system made the product feel more cohesive and more credible. It gave the team a cleaner structure for future campaigns instead of a one-off page redesign.
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