Brand Design MVP Product Design
Northstar - Product Marketing System
Clarifying the product story across a sharper landing experience that makes the offer easier to trust.
Portfolio / Project details
Pulse - Analytics Dashboard
UI/UX Design Brand Design
Client
Pulse Analytics
Industry
Fintech
Year
2024
Timeline
8 weeks
Overview
Pulse had a strong product concept but the interface felt fragmented. Core actions competed for attention, key financial information lacked hierarchy, and the experience looked less trustworthy than it needed to.
Challenges
Balances, transfers, cards, and transactions were all visually competing with one another. Users could technically complete tasks, but they had to work too hard to scan what mattered.
Our approach
We simplified the action model, reduced visual noise, and tightened the hierarchy across repeated UI patterns. That made the product feel more deliberate without losing functional depth.
Outcome
The redesigned experience made the product easier to trust, easier to scan, and easier to present to stakeholders. It shifted the interface from feeling improvised to feeling launch-ready.
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